This is written in response to many of you who are not following the correct path when writing major media articles, incorrectly referred to by the Republicans as the “Big Lie” technique. Once you have your juicy bit of dirt on a Republican, here is a refresher on how to treat it.
1. Lie Big, Lie Everywhere: Push your story as far to the front top fold as you can, and synchronize the release with the major Progressive blogs.
2. When your story is found to be lacking any thread of truth, switch to a covering story. “Fake but accurate” has already been over-used (Sorry Dan), try “Functionally correct” or “Maybe it didn’t happen over here, but it has been happening elsewhere”. Decry the horrible lowering of standards in Public Debate.
3. Stick with the story as it crashes flaming to the ground, but do not debate the issue. Do not go on radio talk shows to discuss the issue unless you can guarantee only your supporters will be allowed to call in. Allow your story to be used by others to expand and detail it.
4. Stall. In the event that your job becomes at stake, you may feel free to write a over-brief correction and publish it on page 95.
Dan Rather and the Bush National Guard
Gov. Palin and any dozen or so stories about her
McCains cell phone tower
McCains supporters making noises
Labels: Democratic Standard Playbook